Answer 6 simple questions, get 6 great wines

HAND PICKED AND DELIVERED

Choosing wine can be overwhelming.
Now there's a better way.

Wine is one of the most natural things of the world and it offers a greater range for enjoyment and appreciation than, possibly, any other purely sensory thing.

– Ernest Hemingway

We believe that finding the right wine should be just as enjoyable as drinking it. And that’s why we’ve created Winedab.

We’re inviting you to try a new way of buying wine. We’ll ask you a few questions about your tastes and then deliver hand-picked bottles of wine to your door.

HOW IT WORKS

Tell us your tastes

Answer six simple questions.

We hand pick your wines for you

Based on your tastes.

You rate each wine

So we get even better next time. 

Deliver to your door

Get your wines straight to your door.

We’ve analysed what makes up the flavour of wine, and identified the six most important dimensions.

 

We then tested questions designed to identify where your tastes lie.

After four versions of the questionnaire, lots of testing and several glasses of wine later, we were able to exceed people’s expectations over 85% of the time. And because you tell us what you thought of each wine, we keep learning about your preferences and we get better each time. 

PRICING

Order 3, 6 or 12 bottles a month, from as little as $59 per month plus delivery.
Plus, your first month is half price.

WHAT WE DON’T DO

We don’t use wine language, so you don’t need to know anything about wine to get wine you like.

We don’t use wine language, so you don’t need to know anything about wine to get wine you like.

We don’t send the same box of wines to everyone. Each box is unique to your taste profile.

We don’t send the same box of wines to everyone. Each box is unique to your taste profile.

We don’t tie you into a contract
– you can cancel or pause at any time. 

We don’t tie you into a contract
– you can cancel or pause at any time.

We don’t just sell you wine that has been discounted.

We don’t just sell you wine that has been discounted.

Wine personalised for you

Life’s too short to drink bad wine
– Anonymous

WHY

Have you ever gone into a wine shop and felt overwhelmed by the choice, and unsure what to buy?

Would you like to try different wines from around the world,  but you’re worried you might make a mistake?

Are you confused by the wine jargon on the backs of bottles?

We thought there had to be a better way.

And now there is: Winedab.

 

WHY

Have you ever gone into a wine shop and felt overwhelmed by the choice,  and unsure what to buy?

Would you like to try different wines from around the world,  but you’re too scared you might make a mistake?

Are you confused by the descriptions on the backs of bottles?

We thought there had to be a better way.

And now there is; Winedab.

 

WE’RE DIFFERENT

We don’t use wine jargon.

We use everyday language, and flavours that everyone is familiar with.

We think it’ll be a refreshing change.

Because your taste in wine is unique we won’t be offering you what WE think is best, or a “job lot” of wine we got a good deal on. instead, we will hand pick your wines that we are sure YOU will like. And they are likely to be wines that you haven’t tried before. Once you have drunk the wines we’ll ask you to rate them so we can make your next selection even better.

Interested in getting hand-picked wines that YOU’LL enjoy delivered every month?

WE’RE DIFFERENT

We don’t use wine jargon.

We use everyday language, and flavours that everyone is familiar with.

We think it’ll be a refreshing change.

Because your taste in wine is unique we won’t be offering you what WE think is best, or a “job lot” of wine we got a good deal on. instead, we will hand pick your wines that we are sure YOU will like. And they are likely to be wines that you haven’t tried before. Once you have drunk the wines we’ll ask you to rate them so we can make your next selection even better.

Interested in getting hand-picked wines that YOU’LL enjoy delivered every month?

ABOUT WINEDAB

Winedab has been created by Hamish Nuttall, an entrepreneur who previously created Naked Bus. He loves wine, but when he went into a wine shop, he suffered from wine anxiety – he was overwhelmed by the choice. And while he wanted to try new wines, he didn’t know where to start. So he tended to buy the same wine as last time, or the bottle with the most stars.

Winedab was created to solve that problem. Instead of trying to identify the “best” wines, we have worked with wine experts and technologists to match wines with individual tastes.

Because your taste in wine is unique.

We’ve designed simple questions that identify your tastes and then we send you your wines a month on a subscription basis.

We’ve tested the system and it works.

Simple!

 

Now you can be sure that with Winedab, you’ll get wine that YOU love.

You deserve wine
hand-picked for you!

WHY WINEDAB?

Our founder was sick of buying wine that the “experts” recommended only to find it was not to his taste.

After research, he discovered that everyone has their own unique taste in wine, their wine “fingerprint” if you like. His initial plan was to call the business “winefingerprint” but that was vetoed, for obvious reasons.

So he thought a bit further, and remembered the slang word for fingerprints “dabs”, as in “his dabs were taken by the Police” – we’re not sure why his mind went there! Fortuitously, a “dab hand” is an expert. Hence “winedab”, because your taste in wine is unique.

Find your wine dab

WHAT WINE WILL I GET?

Our goal is to find interesting wines that YOU will love.

We’ll also be looking for wines that you generally can’t find in the supermarket.

We won’t restrict ourselves to wines from New Zealand or Australia. We’ll cast our net wide to find wines that we are sure you will enjoy.

Because we have tasted every wine before we select it for you, we’re confident you’ll like each one, even though you may not have heard of the type of grape or even the wine region.

Winedab Limited; Liquor Licence: 007/OFF/9139/2019

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